GreenDog Naturals® Canine Supplements Deliver Natural, Effective Solutions for Common Canine Health Concerns

Top-Selling Rainbow Light® Brings Over 25 Years Expertise in Pure and Potent Nutrition to Growing Canine Supplement Category

SANTA CRUZ, Calif. – (May 20, 2010) – GreenDog Naturals® by Rainbow Light® Nutritional Systems, a top-selling leader in natural nutrition for over 25 years, offers pet owners a line of pure and potent canine supplements that address the four most-common canine health concerns: joint health, digestion and longevity, coat and skin health, and maintaining calm and relaxation.


Rainbow Light’s formulating philosophy has always been to combine the highest quality ingredients in appropriate, science-backed potencies with whole green foods and digestive support. And consumers are feeling the difference: while overall multivitamin sales grew 4.5 percent in the first quarter of 2010 and organic supplement sales grew 10 percent, Rainbow Light multivitamin sales grew at an impressive 11.7 percent[1] – more than twice the market growth rate. Rainbow Light’s growth is fueled by its new Certified Organics™ products and its transition to sustainable, BPA-free, 100 percent recycled EcoGuard™ bottles.

As more consumers feel the benefits of taking a potent, food-based multivitamin, and learn about the scientific validation of key nutrient benefits, they are increasingly choosing the same natural nutritional support for their pets.

GreenDog Naturals formulas provide solutions made with organic ingredients that address the most common canine health concerns. Healthy Motion® provides long-term support for joint health while delivering fast-acting botanicals for immediate relief from common discomforts. Whole Dog Daily® supports healthy digestion, vitality and longevity with a potent blend of probiotics, enzymes, omega fatty acids and certified organic superfoods. Complete Calm® is the first and only certified organic, natural formula for maintaining calm and relaxation, especially during separation, transition to a new home, loud noises, or when undergoing socialization and behavioral modification.

Rainbow Light ensures the highest safety and purity of its products. Manufactured in the U.S.A. at Rainbow Light’s certified organic production facility, GreenDog Naturals are free of fillers like wheat, corn and soy, and follow Good Manufacturing Practices (GMP) set by the Food and Drug Administration.

High quality does not mean high prices: for example, Whole Dog Daily costs only 35 cents per day for an average size dog – less than a postage stamp. These great-tasting supplements, in easy-to-mix powders, chewable bone-shaped tablets, or oil, are soon to be available nationwide at Vitamin Shoppe, and are currently available at quality independent pet specialty stores and select Whole Foods Market® stores.

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