SANTA CRUZ, Calif. – (May 20, 2010) – GreenDog Naturals® by Rainbow Light® Nutritional Systems, a top-selling leader in natural nutrition for over 25 years, offers pet owners a line of pure and potent canine supplements that address the four most-common canine health concerns: joint health, digestion and longevity, coat and skin health, and maintaining calm and relaxation.

Rainbow Light’s formulating philosophy has always been to combine the highest quality ingredients in appropriate, science-backed potencies with whole green foods and digestive support. And consumers are feeling the difference: while overall multivitamin sales grew 4.5 percent in the first quarter of 2010 and organic supplement sales grew 10 percent, Rainbow Light multivitamin sales grew at an impressive 11.7 percent[1] – more than twice the market growth rate. Rainbow Light’s growth is fueled by its new Certified Organics™ products and its transition to sustainable, BPA-free, 100 percent recycled EcoGuard™ bottles.

As more consumers feel the benefits of taking a potent, food-based multivitamin, and learn about the scientific validation of key nutrient benefits, they are increasingly choosing the same natural nutritional support for their pets.

GreenDog Naturals formulas provide solutions made with organic ingredients that address the most common canine health concerns. Healthy Motion® provides long-term support for joint health while delivering fast-acting botanicals for immediate relief from common discomforts. Whole Dog Daily® supports healthy digestion, vitality and longevity with a potent blend of probiotics, enzymes, omega fatty acids and certified organic superfoods. Complete Calm® is the first and only certified organic, natural formula for maintaining calm and relaxation, especially during separation, transition to a new home, loud noises, or when undergoing socialization and behavioral modification.

Rainbow Light ensures the highest safety and purity of its products. Manufactured in the U.S.A. at Rainbow Light’s certified organic production facility, GreenDog Naturals are free of fillers like wheat, corn and soy, and follow Good Manufacturing Practices (GMP) set by the Food and Drug Administration.

High quality does not mean high prices: for example, Whole Dog Daily costs only 35 cents per day for an average size dog – less than a postage stamp. These great-tasting supplements, in easy-to-mix powders, chewable bone-shaped tablets, or oil, are soon to be available nationwide at Vitamin Shoppe, and are currently available at quality independent pet specialty stores and select Whole Foods Market® stores.

Rainbow Light’s GreenDog Naturals is a proud member of the Natural Animal Supplement Council.

GreenDog Naturals®, formulated and distributed by Rainbow Light, a respected leader in natural human nutrition for nearly 30 years, delivers nutritional supplements of the highest potency and purity to support dogs of all ages and prevent common issues.

“If you provide the best-quality nutrients available to your dog, 90 percent of your dog’s health problems will miraculously disappear,” says GreenDog Naturals’ Veterinary Advisor Randy Kidd, Ph.D., DVM and author of “Dr. Kidd’s Guide to Herbal Dog Care.”

In his veterinary practice, Dr. Kidd has seen many dogs suffering from painful hip and joint problems that hinder mobility. He helped develop GreenDog Naturals Healthy Motion® based on scientific evidence showing that glucosamine, especially taken in combination with MSM and chondroitin, promotes healthy joints, cartilage and connective tissue. This combination takes six weeks to see results, so Healthy Motion also uniquely provides a Proprietary Joint Comfort Blend that helps soothe temporary discomfort. The herbs turmeric, white willow and ginger, for example, are studied for addressing inflammation and soothing temporary discomfort in dogs.

“We’ve received positive feedback about Healthy Motion from customers seeing remarkable results,” said Dr. Kidd. “Within days the dogs are acting like puppies again, and their guardians say they have their dog back.”

Dr. Kidd’s tips for keeping dogs mobile:

Keep Moving. As dogs age, they may not want to endlessly fetch the ball, but daily 20 minute walks will help joint flexibility.

Manage weight. Obesity makes normal movement difficult, stresses joints with extra pressure and can trigger diseases including diabetes, inflammation- and immune-related problems.

Massage and chiropractic work help dogs’ joints maintain normal function; acupuncture can help alleviate pain and support healing.

Use supportive supplements early, before symptoms start, which will also help manage vet bills.
Supplements typically provide studied potencies while fortified foods and treats often don’t provide levels required to see benefits. When comparing potencies, supplements often deliver better value and provide regular, predictable dosing.

Healthy Motion is available in powder to add to food and bone-shaped chewables convenient for travel. GreenDog Naturals – including Healthy Motion, Complete Calm and Whole Dog Daily – are manufactured in the U.S. in a certified-organic, GMP and FDA-compliant facility, and are “A” rated by the National Animal Supplement Council. Like all Rainbow Light products, they’re available in 100 percent recycled, BPA-free EcoGuard™ bottles, reducing packaging carbon footprint by 92 percent.

GreenDog Naturals are available at independent pet supply stores and natural health stores.

Santa Cruz, Calif. (April, 2011) – Do you know what “green” tactic creates the greatest impact to slow global warming? Hint: it isn’t switching to an electric or hybrid car, energy efficient appliances, or installing solar panels. According to Susan Collins at the Container Recycling Institute, recycling 85 percent of ALL materials would enable us to meet the Intergovernmental Panel on Climate Change (IPCC) goal of achieving less than 2 degrees Celsius increase in global temperature. Unfortunately, current recycling rates are low, hovering just under 30 percent. However, high recycling rates and 100 percent recycled content are possible. “Manufacturers must start using recycled content in packaging,” emphasizes Collins.

Rainbow Light, a leader in natural nutrition for 30 years, and its canine supplement line, Green Dog Naturals®, are leading the way with Eco•Guard™ bottles made from 100 percent post-consumer recycled content. Rainbow Light is the first and only natural supplement brand to use these bottles, though they welcome inquiries from the industry. “We would love it if every supplement company followed our lead in this,” explains Rainbow Light Vice President Sandy Klein. “The more manufacturers that embrace this technology and create greater demand for recycled material, the sooner we can reach the goals set by the IPCC to slow global warming to an acceptable level.”

In 2011, Green Dog Naturals completes the transition to new Eco•Guard tubs with a 92 percent lower carbon “pawprint”. Green Dog Naturals offers pet owners a line of pure and potent canine supplements that address the four most-common canine health concerns: Healthy Motion® for joint health, Whole Dog Daily® for digestion and longevity and Complete Calm™ for maintaining calm and relaxation. Rainbow Light ensures the highest quality, safety and purity of its products. Manufactured in the U.S.A. at Rainbow Light’s certified organic production facility, Green Dog Naturals are free of fillers like wheat, corn and soy, are approved by the National Animal Supplement Council, and follow Good Manufacturing Practices (GMP) set by the Food and Drug Administration.

Whole Dog Daily^®

Whole Dog Daily® restores gut health, optimizes digestion and unlocks the nutritional value of food to support resistance, vitality and long-term health. Learn More

Healthy Motion™

Healthy Motion® supports long-term health and mobility, plus addresses discomfort with fast-acting botanicals. Learn More